We conducted a thorough market analysis — summarising key competitors, stakeholders, and industry leaders in HVAC software. Once we identified the target audience and organisations they followed, we produced a detailed channel and keyword analysis to inform all future marketing efforts.

We focused on four verticals where Kinetix Air would drive the greatest impact:

A selection of the marketing collateral we created for Kinetix Air — spanning their website, email campaigns, organic social content, and webinar promotions.

Our marketing efforts drove significant increases in traffic and engagement, with direct lead capture systems generating three new high-revenue customers.

To identify the target audience and assess real pain points, we conducted 15 user interviews with Roam's core demographic — early professionals navigating new cities and social environments.

• Early professionals moving to new cities found it hardest to make genuine new friends
• Most had defaulted to dating apps to meet people — but felt uncomfortable with one-on-one interactions with strangers
• People felt most comfortable connecting when doing an activity in a group
• Building relationships online felt transactional — hard to assess someone's true personality and intentions

With a firm understanding of our audience, we brainstormed feasible solutions addressing the core problems of early adopters. After prioritising the most impactful features, we prototyped a product ready for user feedback.

We shared our prototype with 75 survey recipients who provided essential qualitative and quantitative feedback on features they could genuinely see themselves using. We analyzed every response for themes, then worked with Roam to narrow the core feature set for the MVP.

From our initial research, we narrowed Roam's unique value proposition and gained traction with an initial set of core users. Our work with Roam continues — they've asked us to help build out their product development process, develop a unique brand strategy, and prepare for a full go-to-market launch.

We facilitated 10 user interviews and collected survey feedback from landlords and renters across the internet. After analysing their concerns and pain points, we identified key trends and redirected the product concept.

• Property managers were concerned about litigation from maintenance-sharing arrangements
• Their real pain points were tenant retention and on-time rental payments
• Renters were excited by rent discounts but lacked confidence in property management tasks
• A simple rewards program for on-time payments resonated strongly with both audiences

We returned to the drawing board and developed a new concept: a tenant rewards platform offering discounts to local shops, restaurants, and events for on-time rent payments and lease renewals.

The new solution included integrated payment collection, automated reminders, and a clear rewards structure — solving the core retention problem elegantly for both landlords and tenants.

By partnering with PCH Consulting, Oasyst validated their product assumptions and built relationships with early adopters — all before writing any code. The results far exceeded expectations.